Twerlo - Logo design and Branding

Background Twerlo is a customer support automation company focused on developing solutions that not only automate customer support but also enhance customer experience. Driven by a profound love for technology and a desire to help people find solutions through effective digital marketing, Twerlo exists to bridge the gap by introducing Artificial Intelligence into business-customer relationships. The Challenge As a budding startup driven by a background in marketing and a keen interest in robotics and AI technology, Twerlo needed an identity that would not only convey relevance in the industry but also synonymize efficiency and connection. Also, as a brand with touchpoints that would exist primarily on digital platforms, the logo had to be simple enough to maintain integrity in smaller sizes and take advantage of the possibilities of digital platforms.