At BasicIsp, we believe remarkable talent, enthusiasm, and creative thinking add up to great work. We’re looking for someone with excellent writing and research skills to be our full-time, in-house copywriter. As a member of the creative team, the copywriter will write and edit content for a variety of projects (including print, web, mobile, video, and social media), working closely with the account and design teams to brainstorm ideas, develop concepts, and articulate messaging. Thorough research and interviews are required for every client’s industry, products, services, branding, and marketing. The most successful candidate will be a quick learner who has a versatile writing style.
Objectives of this role
Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times
Raise the bar continually for writing fresh copy that connects with a desired audience and drives action
Be adept at varying the voice, style, and other characteristics of messaging based on the industry, company, or target audience
Maintain up-to-date knowledge of communications- and client-related industry trends
Stay current on the appropriate style guidelines and brand voice for consistent messaging
Responsibilities
Interpret creative briefs to develop concepts for execution with assigned brands
Research and understand a client’s needs and target audiences, through online searches, reviews of existing research, interviews with subject-matter experts, and in-person meetings
Write original copy and edit content for a range of marketing and communications materials
Collaborate with a team of account managers and creative staff, from concept development to delivery of final product
Present copy concepts and final deliverables to internal team — and to client representative when requested — and participate occasionally in client pitches
Revise copy based on internal and client feedback
