Action on Al-ready running campaigns:
1-Bulk File: I read the bulk file first to determine where I need to run auto-campaigns, manual campaigns, negative targeting, and product targeting, where I just get a few clicks and where I get more clicks if I make some changes.
2-Identify the keywords that used: there are lots of campaigns is running because he tried a number of VAs, none of them produced good results. I select the good conversion keywords and test them in bids and placements.
3-Stop Bleeding campaigns: From analyses of the last 3-months data of the campaign, I stop all bleeding campaigns first.
4-Low bid Placement: We significantly expanded our keywords by using broad and phrase campaigns to keep costs under control.
In just 1-Month the sale gets increased: Sale gets an increase from $7886.06 to up to $25232.72 in just 1-Month.
ACOS %: ACOS get shrink from 59.15% to 23.49%.
PPC Order: PPC Orders are shot from 348 to 1335 in one Month.